Below: Louis Vuitton celebrates Damier 125th Anniversary with new additions to the Maison's Damier Checks collection... For SS2013, get ready for Damier Infini in fluorescent hues supple embossed leather and also updated Damier Ebene with a coloured interior...
Below: The new water resistant nylon collection, Damier Challenge is also not to be missed. Lightweight and sporty, suited for the active and adventurous Louis Vuitton man...
Louis Vuitton Celebrates 125 Years of Damier Signature
Louis Vuitton's monogram might be one of the most recognisable pattern in fashion history, but the Maison's Damier Checks shares a history that is just as fascinating. This emblematic icon of alternating small brown and beige squares sealed the house’s image in 1888, being the last creation that history would attribute to Louis Vuitton, the founder. It is also the first original pattern that was trademarked by the brand.
This year, Louis Vuitton celebrates DAMIER 125th ANNIVERSARY as this iconic checkered signature continues to surprise and reinvent itself.
From the original brown and beige 'Damier Ebene', the pattern evolved into the French Riveira inspired 'Damier Azur' in 2006, the masculine 'Damier Graphite' in 2008, and luxurious embossed leather 'Damier Infini' in 2011.
For Spring Summer 2013, more exciting surprises await all Damier checks fans. Get ready for 3 new additions to the Damier family, starting with Damier Infini in fluorescent hues supple embossed leather, Damier Ebene with a coloured interior and last but not least, water-resistant nylon Damier Challenge (which debuted on the SS2013 runway show)... bringing a new unmistakably fashion-forward direction and demonstrating the checkered pattern's unique transversal identity.
Which form of Damier checks will find their way to your bag collection this coming SS2013 season?:-)
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