Below: Under the stewardship of creative director, Jonathan Anderson, Spanish Luxury Label Loewe not only gets new branding, new packaging, new design director but even classics such as the iconic Amazona bag gets an update! Check out the new proportion of the new Loewe Amazona 75 Extra Large Bag...
Below: The new Loewe Amazona 75 Extra Large Bag comes in the familiar suede and leather combination, as well as an embossed anagram leather variant... Love them both!Loewe Amazona 75 Extra Large Bag
New creative director, Jonathan Anderson sure knows how to stir up some design shake up at Loewe following his stewardship. Not only has the anagram, brand identity and packaging been revamped... even the iconic Amazona bag have been reborn in new proportions.
For the boys, we are all too familiar with the Loewe 24H Amazona Bag. They were some of the most gorgeous man bags in terms of proportion and design. Now Jonathan Anderson has introduced a new silhouette to this favourite classic. Being taller and more squarish, a proportion based on the 1975 trapezoidal silhouette of the original Amazona... these new Amazona 75 Extra Large Bag shows great promise to win over male fans!
With key characteristics of a light unstructured body, in suede or an embossed Anagram exterior encased with calf leather corner patches, they look sportier and more casual than their predecessor. A good bag to throw around in office or weekends... versatile and easy to mix and match. Love the all black anagram version... finally a repeated logo pattern that does not look offensively tacky. Love the new Loewe! Retails for SGD 4790.